Nerolac ropes in Konkana Sen Sharma & Irfan Khan

For their new Ad Campaign - "Apke Rang. Apki Pehchan"

Kansai Nerolac Paints Ltd, India’s leading paint company has launched its new campaign – “Apke Rang. Apki Pehchan” for their premium interior brand Nerolac Impressions. This campaign is about rediscovering oneself through the process of painting. It shows an emotional appeal that would endear itself with the masses.

Nerolac has roped in Konkona Sen Sharma & Irfan Khan for the campaign and are featured in never seen before roles. They both suit the role as their appeal cuts across all strata of the society, they come across as people next door and they share very good screen chemistry.

After Mohanlal (Southern Superstar) and Amitabh Bachchan, Nerolac has roped in these two versatile celebrities to firmly establish Nerolac Impressions in the premium segment & connect it to consumers using a relevant motivation. The film is to showcase design possibilities for homes with the Nerolac Impressions while creating distinct imagery for itself within the category.

The Ad Campaign will be released on September 06, 2009.

About the film:
This film showcases a married couple whose home is being painted. (Konkona & Irfan) They seem angry with each other, with life… until they chance upon a flute…a flute that they once connected over & then in the course of life neglected. It is the process of painting & the flute that they find amidst it that helps them re – discover the people that they once were - thereby re – freshing the magic in their relationship.

About Kansai Nerolac Paints Ltd:
Kansai Nerolac Paints has been at the forefront of paint manufacturing for more than 88 years pioneering a wide spectrum of quality paints. Kansai Nerolac is the second largest paint company in India and is the leader in Industrial segment, having a turnover of Rs 1664 crores. The company has four strategically located manufacturing units all over India and a strong dealer network across the country. The company manufactures a diversified range of products ranging from architectural coatings for homes, offices, hospitals and hotels to sophisticated industrial coatings for most of the industries. Please visit www.nerolac.com