PlayUp India becomes first global mobile generation sports entertainment firm to register highest no. of users on Facebook

• Generated more than one million likes in a short span of three months
• Innovative contests, engagement driven posts and unique videos established company’s brand page scoring 300,000 daily active users

PlayUp India, a pioneer in the field of LIVE sports gaming, has become India’s No. 1 mobile generation sports Entertainment Company to register the highest numbers of user base on Facebook within a short span of three months. Riding on the popularity chart of the world’s most visited social platform, PlayUp has crossed a fan following of over 1 million. With an active daily user base of 0.3 million and more than 60,000 likes a day, the company has attained the highest position creating one of the largest social interactive user base as compared to other sports and social gaming brands.

The company has also successfully joined the league of top 10 business brands on social media. It’s indeed a matter of pride for PlayUp since it has bagged the number one spot and outshined big names like GoJiyo gaming, Zapak gaming, Game 4U gaming etc. in the ‘Gaming’ category of ‘Brands going Social’. PlayUp India has also outpaced biggies like Cadbury Celebrations, Tata Photon, BlackBerry India in the general category. PlayUp has rolled out innovative sports-based web and mobile products to engage sports enthusiasts, and has always been at the forefront when it comes to offering a complete dose of interactive sports entertainment to fans around the world. Adding on to the continuous innovations in sports and entertainment industry, the PlayUp India brand page on Facebook is an effort to revolutionize the social media channel for sports fans engagement and interactivity.

Commenting on the company’s achievement Mr. Rajat Kulshrestha, CEO, PlayUP India, said, “Today facebook has become the world’s most popular social media channel. And with this in mind, we decided to come up with a unique brand page creating a never before experienced interactive platform for sports lovers and social networkers. India’s sports fan population is very tech-savvy and keeps on looking for various skill-based, engagement-driven avenues for fun and interactivity especially on the social media platforms. We are confident that our new position as India’s first mobile generation sports entertainment company to reach out to more than a million users on facebook will motivate us to come up with even more innovative and engagement-driven offerings for sports fans and gaming lovers.

“We are committed to bring innovative and unique gaming concept for Indian Gaming Industry, which is highly cluttered with various and traditional interface games. We will leverage social media in the future also, and will adopt an aggressive & full-fledged social media strategy to tap its true potential on the Web. We will be focusing more on social media than traditional marketing methods, and have planned to invest and pioneer in this space”, he further added.

With a huge population of tech-savvy youth getting more and more addicted to social networking sites, Facebook has emerged as the right platform for Play up to gear up. An array of creative and interactive contests and games with unparalleled new ideas has helped PlayUp in beating its competitors in the arena of social gaming sector. Hitting rightly on the bull’s eye, Play Up’s Facebook brand page is ushered with huge multitudes of posts from the large fan following. With application updates, picture and video posts keeping in mind the need and thought process of users, Play Up grabbed a huge fan following with a creative and talented team, although small in numbers and with petite investment.