Primesite appoints Shermann Colaco as its General Manager

Shermann Colaco has joined as General Manger at Primesite, the out- of- home agency of Mudra MAX. Prior to this appointment, he was with Ogilvy & Mather Pvt. Ltd as Management Supervisor– Account Management.

Announcing the appointment Mandeep Malhotra, Senior Vice -President, Primesite said, “I am thrilled to have Shermann on board as the General Manager of Primesite. His varied experience across categories and professional capability will surely help our teams deliver better. I am quite confident that Shermann will add a lot of value in enhancing our outdoor business.”

Commenting on his new role, Shermann Colaco said “I am happy to be a part of the MAX family. The Mudra vision is outstanding in the marketplace and the exploration with Primesite will be fun and most interesting time of my professional journey."

Shermann has over 13 years of professional experience and some of the notable clients he has worked with include Barclays Bank PLC, Axis Bank, Standard Chartered Bank, Tata Indicom, AXN, Airtel (Mah. & Goa), HBO, Hindustan Lever Ltd., Star Plus etc.

Interestingly in 1999, he started his career with Primesite Outdoor Advtg. and subsequently moved to The Media Network in 2001. He worked with Madison Outdoor Media Services and later in 2002 moved to Portland India Outdoor Advtg. as Group Account Director. He has the experience of handling and launching many national brands across diverse categories. He enjoys reading fiction, is a sports follower as well as movie buff.

About Primesite-
(Primesite is a part of the Prime Group- Mudra MAX’s suite of OOH services)
Prime Group, a unit of Mudra MAX, is the only Indian agency with strong capabilities across all aspects of the out-of-home space. Primesite’s out-of-home services include conventional outdoor, ambient and unconventional media. It has the most extensive nationwide network covering over 600 markets. Prime Retail is India’s leading agency providing services in retail and visual merchandising. Prime Green develops and creates innovative outdoor media using solar energy. Prime Consult advises state and local government on aesthetic and planned outdoor media development, better city information system and environmental design. Prime WayFinding provides navigation solutions for mass rapid transport systems, healthcare and industrial environments, SEZ, universities and places of public congregation.

Prime Group’s clients include Zee, Delhi Metro, HT, Jet Airways, Reliance Energy, Britannia, Max Healthcare and Asian Paints among others.