Purple elephant by Puja & Karan

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Announcement Corporate
Last Updated : Jan 21 2013 | 2:33 AM IST

Why should elders have all the fun??? …To bridge that gap Purple Elephant launches Hi-End kid’s wear for all the daddy’s darlings and mother’s delights.

Puja & karan together announced their first foray in the fashion industry with kids wear – Purple Elephant. Purple Elephant “childlike” as the name suggest is for kids (both boys and girls) starting from toddler to 14 years whose mothers are fashion conscious and uber stylish. Purple Elephant is for all mothers who want their kids to look as smart as they are as it promises to give Hi-end designs, keeping fashion and latest trends in mind. It’s a design statement for kids and it is not run of the mill, offering international design which can also be customized to the customer's liking.

Most parents want their children to feel good about who they are, make good choices and be able to present themselves in such a way as to let the world know that they know who they are and where they are going. Parents can begin developing this pride in self by teaching them to dress for success as a child. The way to do this is by choosing the right wear for them and Purple Elephant is the right destination. Purple Elephant not only takes care of the latest trends, colours and cuts but also makes sure the fabrics are kid friendly by keeping Indian weather in mind.

About Puja& Karan 
Together Puja & karan have been exporting very up-market children wear garments to Europe and Canada’s high end boutiques since 1998. And now they have decided to use their International exposure and expertise in the domestic market.  As Puja says “Having the infrastructure , excellent vendor base and complete international design sensibility of trends mixed with the comfort that the kids need , we have decided to fill in the gap in the domestic market.”

The Creative mind behind Purple Elephant Puja is a graduated from Delhi College of Art and has a design background and Karan comes strong with market sense who is an MBA from University of Wales U.K. Their collection is available online on www.purpleelephant.in or the boutique can be visited by appointments at Phone-91-11-9971800998.

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First Published: Apr 16 2010 | 6:59 PM IST

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