Telecom giants use Vritti i-Media's ad solution to tap rural mkt

Vritti’s DW+, a technology enabled media solution is being used by some of India’s largest telecom companies to market their products and services to the rural audience, which is plugged at 770 million subscribers as per the latest report by TRAI. DW+ technology is a cutting edge technology used in both audio and audio visual network of Vritti i-media. The DW+ system runs on in-house developed software platform is controlled from the Control room in Pune office. We provide evidence of the advertisement ran. The content can be changed on-line within 30 minutes.

Companies like Idea Cellular, Maxx Mobile, Tata Indicom, Lemon Mobile and many more have partnered with Vritti to use the audio network to market their latest products and services to an audience that comprises the most important market for telcos in the coming years.

Mr. Veerendra Jamdade, CEO of Vritti Solutions says, “Given the metro cities reaching near saturation, Telecom industry has always been scouting for a medium that can quickly establish communication of their innovative products and services to the youth and working class in small towns and rural market. The advantage of Vritti i-media Audio network is that it can help a brand break through the existing media clutter and reach out to an audience that does not consume any other kind of media like newspapers, TV or hoardings due to various reasons like power outages ,illiteracy, unwilling to read etc. This medium because of its mandatory listening ensures that the brand communication has penetrated to the very depth of the market as compared to other media.”

“We did a 6 months campaign using Vritti i-media’s audio advertisement across 65+ ST Bus stands in Maharashtra and it has helped us in a Big way to penetrate and establish our ‘MAXX Mobile’ brand in small towns and rural markets” said Prashant Shinde, Sr. Manager-Marketing ,MAXX Mobile

The Vritti i-Media’s Audio Network, currently, has a reach across 80+ locations across all districts and important towns in Maharashtra with new locations being added every month making it a formidable force to directly reach out to rural audiences. On an average, Audio network reaches out to approximately 40,000 people every day at a single location and the cost to reach per person its approximately 10% as compared to other media. This makes Vritti i-Media an essential component of every media campaign by corporates and advertisers looking to promote their products or services in rural markets.