Thums Up consumers get a chance to win a motorbike every hour for the next 45 days

Initiative designed to leverage the popularity of digital media like mobile phones (Both GSM & CDMA & IVRS), internet, amongst soft drink consumers nationally.

• Consumers just need to buy a bottle of Thums Up and look under the crown for a 9 digit unique code – Initiative applicable on 200ml, 300ml returnable glass bottles (RGB) and also on 500 ml,600 ml, 1.25, 1.5, 2 & 2.25 liters PET bottles 
• Need to SMS “THUNDER” followed by the unique code to 9099699699 from their GSM / CDMA mobile phones 
• Additionally consumers also have the option to Call 186 0233 0233 and register the unique code through an Interactive Voice Response System (IVRS).
• Computer generated lucky draw to provide consumers a chance to win “Suzuki GS150 R” motorbike every hour for the next 45 days
• Additionally, consumers also get a chance to win a ‘Hayabusa’ – the same Superbike model as featured in the latest Thums Up Commercial 
• One of a kind initiative to run nationally from 6th March to 19th April, 2010

Unleashing a cool wave this summer, Coca-Cola India is all set to launch its innovative ‘Thums Up Thunder Wheels’ digital initiative especially for the consumers across the country. Consumers just need to buy a bottle of Thums Up and look under the crown for a 9 digit unique code. The initiative is applicable to 200ml, 300ml returnable glass bottles (RGB) and also on 500 ml, 600 ml 1.25, 1.5, 2 and 2.25 liters PET bottles. As part of a unique, under the crown initiative consumers just need to SMS “THUNDER” followed by the 9 digit unique code to 9099 699 699 from their GSM / CDMA mobile phones. Additionally consumers also have the option to Call 186 0233 0233 and register their code through an Interactive Voice Response System (IVRS). A computer generated lucky draw would provide consumers a chance to win “Suzuki GS150R” motorbike every hour for the next 45 days, and also get a chance to win One Hayabusa, during the entire offer period

The initiative is designed to leverage the popularity of digital media like mobile phones (Both GSM & CDMA & IVRS), internet, amongst soft drink consumers All India and would run from 6th March to 19th April, 2009.To create awareness about ‘Thums Up Thunder Wheels’ digital initiative, the company would also be launching a captivating TV commercial

According to Anand Singh, Director Marketing, Coca-Cola India, said, “Coca-Cola in India has always believed in adding excitement, refreshment and fun into the lives of its consumers. The launch of ‘Thums Up Thunder Wheels’ initiative is yet another endeavor in this regard, wherein consumers get an opportunity to win attractive prizes. I am confident that our consumers would find the initiative extremely appealing.”

About Coca-Cola
Coca-Cola India refreshes millions of consumers throughout the country with an exciting range of beverages, including Thums Up, Diet Coke, Coca-Cola, Burn, Fanta, Limca, Sprite, Maaza, Minute Maid, Minute maid Nimbu Fresh, Georgia, Georgia Gold, Kinley and Kinley Club Soda through a network of more than one million outlets. The company has invested more than US$ 1 billion in its Indian operations, emerging as one of the country's top international investors and company’s business operations engage approximately 6000 people in India.