Virat Kohli, the new face of Fastrack

India’s Famous Youth Icon to represent Country’s Favourite Youth Fashion Brand

India’s most exciting and fastest growing youth fashion brand Fastrack has found a perfect match in Virat Kohli, one of the youngest most aggressive cricketers today. Formalizing the relationship Fastrack signed Virat Kohli as its brand ambassador on Wednesday, 10th February 2010.

Virat, who is happy to be associated with Fastrack says, “I am very excited to be representing a brand like Fastrack that stands for cutting-edge innovation and fashion in the youth space. I have always admired the brand’s attitude and style and relate to it closely as it is refreshingly trendy and fast.”

Expressing his views on this occasion, Mr. Ronnie Talati, Vice-President and Business Head, Fastrack and New Brands said, “Virat personifies the mind set of today’s youth and we believe that the association is a perfect match between Virat’s personality and what we stand for as a brand – both are young, admired, aggressive and extremely popular with the youth.”

Being true to the brand image that Virat will endorse as a famous youth icon, he has indeed moved on from carrying his fashion statement at social do’s to his unparalleled captaincy of a cricket team which won a World Cup under 19. He makes a perfect choice for Fastrack, as both are ambitious and symbolize Style and Fashion.

About Fastrack:
Fastrack was launched in 1998 and became an independent urban youth brand in 2005. Since then, it has carved a niche for itself with designs that were refreshingly different and affordable. Fastrack extended its footprint into eye gear four years ago and into accessories last year with an exciting range of bags, belts, wallets and wristbands and has successfully notched up the title of being the most loved youth fashion brand in the country.

Fastrack accessories, watches and sunglasses are now available @ Exclusive Fastrack stores across Bangalore, Pune, Chennai, Vizag, Bhubaneswar, New Delhi, Mumbai, Nasik, Hyderabad, Bhopal, Delhi, Guwahati, Coimbatore, World of Titan showrooms across all major cities, Titan Eye Plus outlets (sunglasses only), large format chain stores like - Shoppers' Stop, Central, Lifestyle, Blue Sky, Westside, Piramyd and at all the leading multi-brand optical outlets across all major cities.