Volkswagen's silent support for Earth Hour

To mark its support for energy conservation during EARTH Hour2011, Volkswagen switched off the lights across all its hoarding sites in Mumbai from 8:30 - 9:30 p.m. local time on Saturday March 26, 2011.

There are a myriad ways in which people can register their commitment to protecting and preserving the environment during Earth Hour. Millions of people around the world generally come together to call for action on climate change by doing something quite simple—turning off their lights for one hour.

Said Mandeep Malhotra, President, Mudra Max-OOH, “Earth Hour presents a unique opportunity for Volkswagen to show its commitment to the cause of energy conservation. The recent events in Japan and other parts of the world have underlined the need for greater use of safe and sustainable sources of energy. By this small act, Volkswagen has showed its intent to make a difference by following business practices that are geared to optimizing energy consumption.

Said Mr. Lutz Kothe, Head of Marketing & PR, Volkswagen Passenger Cars, Volkswagen Group Sales India Pvt. Ltd, “We launched our Think Blue. Campaign which is designed to showcase Volkswagen Brand’s key corporate objective of sustainability and this is just s small step towards the desired goal.”

Mudra Max
Mudra Max (Integrated Engagement & Experience), provides multi-speciality expertise to help build brands in the age of convergence. Mudra Max consists of 16 strategic business units that provide clients seamless solutions across a wide array of media touch points.

Mudra Max’s strategic units include: Connext (Business solutions through media), RADAR (Connecting Brands & Consumers through media), Primesite (Out-Of-Home Solutions), Prime Consult (Outdoor Environment Consulting), Prime Retail (Retail & Visual Strategy), Prime Wayfinding (Navigation Solutions),Kidstuff (Promotional Marketing), Celsius (Events Marketing), Multiplier (Trade marketing), StreetSmart (Ambient Out-of-home solutions), Terra (Bottom of the Pyramid Marketing), 10 integrated (Sports Marketing), Videotec (Brands + Entertainment), Pratham (Field Force Management), Mudra Concrea (Youth Marketing) and ClearChannel Mudra (Global out-of-home solutions).

Mudra Max’s clients include Reliance ADAG, Nike, HUL, Pepsi, Aircel, ITC, United Spirits, Wipro, Reebok, Western Union, Times Group, Delhi Metro, Samsung, Castrol, Asian Paints, SAB Miller, Cartoon Network,Philips and Wrigleys among others.