Yatra.com appointed official travel partner of Delhi Daredevils

Special promotion to give customers free opportunity to go watch live cricket, meet with the star players of Delhi Daredevils, and lead the captains to the toss

Yatra.com, a leading travel company, today announced its strategic partnership with the Delhi Daredevils, one of the eight teams as the official travel partner for Season 2 of the Indian Premier League to take care of travel and stay requirements.

With this tie-up, Yatra.com aims to reach out to cricket fans across the country and offer special holiday packages for South Africa. In line with this strategy, it has come out with promotional offer with Delhi Daredevil team, called ‘Meet the stars and Lead the Toss’, where lucky fans will get to fly to South Africa to watch Delhi Daredevil match live, meet star cricketers and lead the captains to the toss.

To be eligible, the fans simply need to buy any travel service such as flights, trains or hotels through yatra till May 10th and enter the promotion. Yatra.com is also offering hundreds of free tickets for the matches, free membership of the Daredevils’ Members club, autographed cricket t-shirts, and gift hampers.

Mudit Khosla, Head of Strategic Alliances, Yatra.com said, “We are extremely proud to be associated with Delhi Daredevils team, which is one of favorite teams to win this season. As it’s travel partner, we are committed to make this experience for the players & fans a memorable one in every way possible. We have tied up with International Airlines and Hotels in South Africa and have created special holidays starting at Rs. 35,000 to target the holiday seekers this summer.”

Speaking on the partnership, Nikhil Rungta, Head-Marketing, Yatra.com said “There is a huge buzz around IPL this year as well. However, this year the decision to move the IPL to South Africa has left many fans disheartened. With our promo ‘Meet the Stars & Lead the Toss’ we are trying to give some of our customers an opportunity to become a part of the excitement down under. We see this event as great branding opportunity and with our tie up with Delhi Daredevils we are looking forward to getting a positive rub-off on the yatra.com brand.”

Yatra.com has been successful in the past with their association with the world of sport. Yatra.com has in the past offered some innovative and tailor made packages for Formula 1 fans. Yatra.com had offered exquisite holiday packages and entry passes for F1 Petronas Malaysian Grand Prix 08. These packages were exclusively designed for the Grand Prix enthusiasts in India. The strategic tie up with the Delhi Daredevils team is yatra.com’s first foray into the world of cricket. Given the craze and passion, Indians share for the sport of cricket and given Yatra.com’s track record, Yatra.com and cricket enthusiasts can expect a lot more from this extremely fruitful partnership.

About Yatra.com
Yatra.com, rated as India’s No. 1 travel website by Juxt Consult - India Online Survey 2008 is a one-stop-shop for all travel needs. From air tickets to hotel rooms to holiday packages to car rentals, yatra.com has everything to service today's traveller. With yatra.com, you can book air tickets over the internet, through their 24x7 customer care centre, Yatra.com Holiday Lounges or by simply using your mobile phone. Yatra.com gives you an access to the best travel deals across a myriad of national and international destinations. It is one of the largest consolidators of hotels in India. Yatra.com provides reservation for 3,000 hotels across 250 destinations in India. Yatra.com also has international tie-ups with all the major international airlines and provides real time access to over 90,000 hotels across the world. All products at yatra.com come with a best price guarantee and an assurance of instant bookings. Currently yatra.com is doing average revenue of Rs 80 crores a month and a volume of more than 6,500 air tickets and 300+ hotel room nights per day.