The fund-raising adventure was announced by Prince Charles, heir to the British throne, and his wife Camilla, the Duchess of Cornwall, at a reception at their London residence Clarence House yesterday in the presence of the Indian High Commissioner Ranjan Mathai and his wife Gita.
Ninety per cent of the world's Asian elephants have been wiped out in the last 100 years.
Elephant Family was founded by Shand in 2002 to save the Asian elephant, especially those in India, from extinction. Among the charity's patrons are Simon Reuben, who was ranked eighth in the recently published GLOBAL INDIA RICH LIST, Cyrus and Priya Vandrevala and Gaurav Burman.
Shand had an unusual attachment for Tara. After his death, Camilla touchingly wrote in the UK's Times: "They say elephants never forget. Tara never forgot him and neither will we."
In June, the rickshaws that will participate in the contest will roam around. On June 28, the fleet will be auctioned at Sotheby's to racers and backers and drivers.
The money raised from the auto rickshaw race will go to the Elephant Family, a release said.
