AdEngage, the Digital Marketing Company, Executes a Social Media Campaign on an Unconventional Platform - Tinder

/ -- For years now, marketers and brands have only considered Facebook, Instagram, Twitter as their whole and sole weapon to target their share of customers with different products and services.

This year, breaking new ground, AdEngage - a high performance Digital Marketing Services and Company and Brand Design Agency - took up a challenge of introducing a new and effective way for a business to cater Ads to the local audience.

AdEngage and their team decided to execute a marketing campaign that promotes the special Valentine's Day menu in a creative and trendy way for one of their client, which is also one of the most famous restaurant among millennials and families - Pop Tate's.

The campaign focused on pitching Pop Tate's as the cool hangout place (as it is) for Valentine's Day in a trendy and youthful way, which was never done before. "We wanted people to discover Pop Tate's in and around Mumbai and 'match' as Pop Tate's swipes right to everyone in the vicinity," said Pankaj Shivaji Shingte, Senior Social Media Marketer, AdEngage.

Once this was achieved, the flirty invite began. The conversation was quirky, just how users on Tinder wanted it to be. Most importantly, everyone knew that it's a brand engaging with them and that is what made the entire engagement more fun. Two Tinder profiles for Pop Tate's were created. One targeting female audience and one for the male audience. Creative's were designed accordingly.

As per online sources, Tinder gets 15 million swipes daily from India and it was imperative that a brand reaches out and infiltrates users with their products and services. What better than the occasion of Valentine's Day 14th Feb. for a restaurant's special menu promotion? After all, it all starts with either a cup of coffee or a perfect setting in a restaurant.

Large number of millennials from Mumbai on Tinder found it fascinating that a brand was interacting with them. The activity rolled a lot of heads and the brand achieved good local reach and engagement throughout the 7-day campaign period, which also included several mentions by food bloggers and influencers who just simply loved the idea.

How the client reacted?
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