Adidas said in a statement today that Rorsted will take over from Herbert Hainer on October 1.
Rorsted is to join the top management board in August to start the transition before then.
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Laundau said Hainer, 61, "has done a tremendous job" in his 15 years as Adidas CEO, during which sales tripled and the company's value rose from 3 billion euros (USD 3.3 billion) to 18 billion.
Hainer is leaving five months ahead of the expiration of his contract.
Adidas shares spiked higher on the news, initially trading up more than 12 per cent. They remained 7.1 per cent higher at 90.00 euros per share in early afternoon trading in Europe.
Henkel, which makes Schwarzkopf hair products, Loctite glue and Persil detergent, said beauty care chief Hans Van Bylen would replace Rorsted.
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