Asserting that "sustainability" is among the biggest challenges facing All India Radio, its outgoing Director General Fayyaz Shehryar on Tuesday said the public broadcaster should be completely funded by the government to ensure its content is always aimed at serving people and is not revenue driven.
Shehryar, who retires on Tuesday after an over five-year stint as DG of AIR, said public service broadcasters, wherever they are, are funded completely by their respective governments.
"Our government has also been very generous as they are paying us the wage bill of those employees who are on deemed deputation, they are also paying us the money for infrastructure development. But then operation and maintenance of a huge network also means a lot," he told PTI in an interview.
Asked about the challenges facing AIR, he said, "Sustainability. When we became Prasar Bharati, ideally and theoretically, we should have been able to fend for ourselves. But what happens is that All India Radio is wedded to the mandate of public broadcasting, and what is public broadcasting? It is altruism as against hedonism."
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
