ANAROCK Completes 300 Exclusive Project Mandates Worth INR 22,000 Cr

/ -- 100 exclusively mandated projects worth INR 9000 Crore currently ongoing
Sale rate of 1000 units/month unprecedented in current market
Firm relies heavily on technology as key differentiator
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(Photo: https://mma.prnewswire.com/media/827633/ANAROCK_Anuj_Puri.jpg )
Anuj Puri, Chairman - ANAROCK, says, "ANAROCK has strategically partnered with over 150 top developers across 13 Indian cities and in the Gulf. The market value of the overall mandated inventory we have sold since our launch in 2017 exceeds INR 22,000 Cr across the 300 residential projects. Interestingly, 11,000 units of these, with a value of INR 10,000 Cr, were sold in the current financial year (FY18-19) itself. The combination of focused experienced brokerage and our bespoke technology has been a winning combination."

"We have invested heavily in our technology platforms, and these investments are paying off as intended - in the form of actual on-ground sales creating a win-win equation for developers, end-users and investors," says Anuj Puri. "Of the INR 400 Cr allocated and spent in our marketing budget, INR 100 Cr have been invested exclusively in our digital platforms. This has enabled us to achieve a massive level of operational scale within a relatively short period of less than two years."

"There is a misconception that all projects in NCR are performing poorly, which is far from reality," says Puri. "In fact, we have successfully marketed projects by reputed developers across this region. These include 18 projects in Gurugram, 16 in Noida and 6 in Ghaziabad. The results reflect that residential real estate in NCR can and does draw positive traction as long as it involves the right developers partnered by the right tech-enabled brokerage services."

About ANAROCK Property Consultants