AndBeyond.Media, VidTent, WORD, Localyze & OneLoop Come Together Under the Alchemy Group Banner in a Strategic Collation to Deliver Solutions That Solve for Next-gen Audiences

/ -- The decision to house both legacy and new businesses under one roof comes after identifying a need in the market to solve for existing internet users as well as for new-age audiences in the digital ecosystem.

AndBeyond.Media, a global On-Demand Native and Programmatic solutions business, along with VidTent & WORD formed a strategic collation under a new parent banner - Alchemy Group. Alchemy Group then launched two new business offerings in the Indian market; Localyze, that offers local language, Transcreation & Media solutions and OneLoop that is an end-to-end Digital Audio Marketplace which together was the coming of five distinct businesses solving for diverse verticals. These brands aim to create a breakthrough in Digital Media, Video Content, Influencer Marketing, Localyzation services and Digital Audio.

"Traditional digital marketing no longer makes the cut when trying to build brand stickiness amongst current & forthcoming audiences. All businesses under the Alchemy Group will have a laser focus towards ensuring offerings that can enable Brands, Publishers & Content Owners to communicate, reach and convince across all digital touchpoints, ensuring a consistent, holistic experience, no matter what digital medium, language, platform or format they interact with," says Karan Gupta, CEO, Alchemy Group. "We want to take a strong proactive approach in building products and services that are future-ready & scalable to handle more advanced, tech savvy brands and consumers."
About Alchemy Group
The group uses bespoke technology to drive quality engagement in its offerings of the future with the aim to enable and empower Brands, Media Publications & Content Owners to drive growth in all new avenues via its businesses across Digital Media (AndBeyond.Media), Video Content (VidTent), Influencer Marketing (WORD), Localyzation Services (Localyze) & Digital Audio (OneLoop)