"This is our fifth fair at Chennai. We have always received an overwhelming response in Chennai", Apparel Manufacturers of India, Key Organiser, Nikhil Furia said in a press release.
"The brands (participating) have been able to book orders of Rs 50 crore during the last fair in Chennai", he said.
Some of the major retailers participating in the two-day event which kicked off yesterday include Pothys, Hi-style, S Nallaperumal and Sons, Arrs, Sri Krishna Silks.
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