Artificial intelligence helping matrimony sites suggest match for life partner

Searching for a life partner on matrimony sites has become hi-tech now, as the the marriage portals are taking the help of artificial intelligence to find and recommend a life partner for their users.

Artificial intelligence (AI) algorithm is helping the users on matrimony sites to find a match not only based on their preferences but also by observing and understanding user's behaviour and suggesting real-time appropriate profiles.

"AI algorithm knows more about what you are looking for than you might yourself! This helps us find the best matches for our users - not just by searching according to preferences but by observing user behaviour and suggesting similar matches," Shaadi.com Chief Technical Officer Siddharth Sharma told PTI.

Consenting to it, Meenakshi Variankaval, Head (Data Sciences Lab) at Matrimony.com, which owns BharatMatrimony, said AI is helping the matrimony services to understand the diversity and several other factors for matchmaking.

"Definitely AI and machine learning help to match better. The diversity and the numerous factors that come to play during matchmaking -- ranging from personal interests, education, language, career, family, lifestyle to horoscopes is what makes it interesting for AI to understand behaviour, history and more to match," she added.

According to Variankaval, Matrimony.com employs data-driven techniques, which offer suggestions on a real-time basis and recommend appropriate profiles to its members, thereby enhancing their experience and helping them find a match based on their preferences.

"We have also deepened behaviour-based personalisation," Variankaval added.

According to Sharma, machine learning is used from day one when a user registers and helps through his or her journey.

On being asked whether it has led to any positive impact on the number of users, Sharma said: "Yes, the moment we started using machine learning, it improved the engagement on our platform significantly."
On being asked whether AI system would replace the traditional questionnaire format to gather the information at the time of opening a user's account, Sharma said :"To a large part but not completely"