The Lifetime Achievement Award is being conferred on the inimitable Nirupama Borgohain in acknowledgement of her outstanding literary contribution spanning over seven decades, said Laadli's state coordinator for Assam and North East Jahnavi Acharya Sharma.
The award, considered the highest among the range of Laadli Media and Advertising Awards for Gender Sensitivity (LMAAGS), was instituted in March 2007, and will be conferred on Nirupama Bargohain at a function at the India Islamic Cultural Centre, New Delhi, on March 17, 2016.
The LMAAGS was initiated by Population First - an NGO with a communication and advocacy initiative to help eliminate the falling sex ratio in India's population, sensitise the youth and media to gender issues and improve the quality of health and standard of life of India's rural population with a special focus on women and youth.
Instituted with the support and patronage of the United Nations Population Fund (UNFPA), the LMAAGS aims at highlighting, acknowledging and celebrating the special efforts made by various media - at providing gender-just perspectives, portrayals and analyses.
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