The decision in line with European Union's stand was taken at a meeting of the Bureau of Indian Standards' Cosmetics Sectional Committee here chaired by Drug Controller General of India G N Singh.
"Keeping in view the cruelty towards animals involved, the testing of cosmetics on animals will now not be allowed in the country," Singh told PTI after the meeting.
He said any such cosmetic products which carry out animal testing will face action as per provisions of the Drugs and Cosmetics Act and the Animal Cruelty Act.
Singh is chairman of the Cosmetics Sectional Committee of BIS which firmed up fresh standards for cosmetics in its meeting today.
He said the action follows representation and appeals from various quarters including that from the National Advisory Council Chairperson Sonia Gandhi and campaigner for animal rights Menaka Gandhi, who is also a BJP MP.
The announcement came in the wake of European Union banning testing of cosmetic products and their ingredients on animals, which includes a ban on sales of animal-tested cosmetics, regardless of where those tests were conducted.
The People for the Ethical Treatment of Animals (PETA) India, had also been pressing upon the government and had been campaigning for an end to the testing of household products and their ingredients on animals in the country.
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