Benetton India Succeeds in Urging Indians to Get Inked With #UnitedByVote

/ -- Reached out to over 45 crore Indians to celebrate the biggest occasion of democracy National Elections 2019 across print, digital and online promotions
While the in store and mall promotions were in full swing, the bold print manifesto and digital film garnered over 4.5cr impressions among consumers across social media leveraging mediums such as Facebook, Instagram and Twitter. These aimed at inspiring the nation to vote by emphasizing that the real power does not lie with the political parties but with the people through their right to vote. This thought is encapsulated in the film that highlights references from speeches made by various political parties sprinkled with the usual empty promises, until an 'inked' finger appears in the frame and shuts them up. The film ends with the tag line 'show them who has the power' followed by #UnitedByVote: We are a democracy and the largest one at that!

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