The world no.112 Bhambri, who recently qualified for the main draw of the Australian Open, will be the second seed behind Australia's Jordan Thompson (ranked 103).
Spain's Marcel Granollers, a former top-20 player, currently ranked 134, will be among the contenders along with Korea's Duckhee Lee.
Three other Indians - Prajnesh Gunneswaran, Sumit Nagal and Saketh Myneni - are direct entries in the main draw.
Four others - Sasikumar Mukund, Manish Suresh Kumar, Nitin Kumar Sinha and Vijay Sundar Prashanth - will join them, courtesy wild cards awarded yesterday by the organisers.
The main draw commences on February 12.
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