The eminent designer is set to showcase her fashion line at the Rajasthan Heritage Week kick starting in Jaipur from December 3.
"I am going to do a touch of Rajasthan which is going to be head to toe Rajasthani. The collection will not have too much embroidery because it is going to be a part of the accessories. It is going to be a ready to wear collection," Russell told PTI.
The former super model from Bangladesh showcased a few pieces from her last collection at the newly revamped Bikaner House here. It included a Kota doria sari, skirt and dresses of lehariya besides trousers, shirts and waistcoats for men.
The eminent designer's bohemian style includes vibrant colours and a touch of quirk.
Sharing the fact that it was a dream come true for her to
work with Rajasthani weavers, fabric, Russell said the arid desert posed a challenging experience for her.
Speaking about the need to uplift the artists and weavers of the country, the eminent designer said that a sustainable source of income needs to be provided to the weavers for their development and growth.
"Everyone is going the organic way. I never say don't buy machine stuff, but at the same time one should show support by buying atleast one handloom stuff. The need of the hour for the fashion industry is ready to wear pret collection. The problem is you find such collections with a very high price or very low price.
The Rajasthan Heritage Week is a Textile Development Project in association with the Government of Rajasthan is targeting to involve designers and weavers with the focus on promotion of Khadi and Kota along with the upliftment of artisans and weavers.
"Heritage week is being organised to give support to crafts people like weavers and artisans.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
