Singhal is responsible for charting out the growth plans and lead the market on all fronts of brand development, customer acquisition and growing sales and profits, the company said in a release issued here.
Prior to this , Singhal was CEO of TaxiForSure and has over 16 years of experience in diverse industries spanning paints (Asian Paints), FMCG (Marico Industries), telecom (Nokia and Reliance) and food retail (McDonald's India).
"We are quite excited to have Singhal on board. He brings in an expertise, which is quite diverse. His understanding of consumer behaviour and market is one of the best in the industry, which is going to be a great asset for us," BlueStone CEO and Founder Gaurav Sigh Kushwaha said.
Singhal said, "I am excited about the huge opportunity Bluestone has in the jewellery market in India, which is over USD 50 billion and poised to grow at a CAGR of over 14 per cent."
Some of the investors of BlueStone are Ratan Tata, Kalaari Capital and Accel Partners.
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