Borderless Access Pivots its Business Focus by Adding Next-Gen Tools and Holistic Consumer Understanding as it Completes 11 Years

/ -- The initial 10 years witnessed Borderless Access evolve from an online & mobile panel company into one of the leading global digital market research solutions company.

As a company that's always at the forefront of technology adoption and strives to provide high-quality consumer insights to their clients, Borderless Access has taken data quality to the next level by layering their proprietary fraud algorithms and best-in-industry digital fingerprinting tools with Artificial Intelligence (and Machine Learning) on their proprietary platform, SmartSight.

Quality is pivotal to the company as it has doubled its first-party panel strength to 5.81 Million+ unique respondents across the globe, as per the recent announcement.

"In today's highly digital, multi-device world, where ensuring panelist authenticity and quality of responses is a challenge, Borderless Access is well-equipped with its ML & AI-driven platform SmartSightto deliver high-quality insights to our clients," said, Ruchika Gupta, Founder & CEO of Borderless Access. "This helps us to confidently reach out to clients with difficult niche audiences in Healthcare, B2B, and markets like South Africa, where though digital adoption is high, digital research is yet to catch-up."