BWF names Sindhu as an ambassador for its 'i am badminton' campaign

World Champion P V Sindhu was on Wednesday unveiled as one of the ambassadors for Badminton World Federation (BWF)'s 'i am badminton' awareness campaign.

The campaign provides a platform for players to express their love and respect for badminton by advocating and committing to clean and honest play.

Sindhu, an Olympic silver medallist, said playing clean and honest is very important in any sport.

"This message starts with one voice. If we as ambassadors can highlight this, then I think this will spread to more players," said the 24-year-old Indian.

"You are playing the sport for yourself. You need to be happy about it. You have to play it very clean and that is very important to me."