Casio India Announces Tiger Shroff as the G-Shock India Brand Ambassador

/ -- The partnership is a splendid combination of the brand's ideology of toughness, style and attitude
Announcing the association, Kulbhushan Seth, Vice-President, Casio India said, "Tiger Shroff is one of the most promising newcomers of this generation. Within a short time span, he has made a mark for himself and stands as a stylish youth icon. His spirit of constantly challenging himself - be it his fitness regime or portrayal of roles is in perfect alignment with the brand ethos. We are thrilled with this association and have an exciting line-up of activities, taking forward our campaign #ChallengeTheLimits."
He further added, "The collaboration is even more special as G-Shock has completed 35 years of toughness and innovation this year. G-Shock has always trotted the innovation footsteps and we view this collaboration as a crucial step in strengthening the G-Shock community in India."

Speaking on his new role and affinity for the brand, Brand Ambassador Tiger Shroff said, "It feels great to be associated with a brand that is a true reflection of my identity. While I like my watch to support me in my constantly challenging fitness routine, it should also add to my everyday style statement and what better than sporting a statement G-Shock. Today's youth are highly enthusiastic about the brands they sport, and the values attached to them. G-Shock watches stand for their toughness and style quotient which is aspirational for the youth of today."
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