Camfin, which is Pirelli's main shareholder with about a quarter of the company's shares, confirmed that it is "in negotiations with an industrial partner".
Although Camfin did not name the interested party, Corriere della Sera reported Friday that the partner in talks is China Chemical Corporation (ChemChina), a state-own giant that generates about 70 billion euros (USD 75 billion) in annual revenues.
The Chinese group was not immediately available for comment on the report.
Now a mainstay of the F1 circuit, Pirelli is equally well known for its racy calendars that have featured stars including Sophia Loren, Brigitte Bardot and Penelope Cruz.
The Pirelli calendar is never sold but is distributed each year by the tyre firm to thousands of VIPs, top customers, politicians and other personalities.
The group recorded revenues of 6 billion euros in 2014, down 0.7 per cent from 2013, while operational profit rose 6.8 percent to 838 million euros.
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