Comic Con, Reed Exhibitions to organise Pop culture event

Indian Pop culture enthusiasts will get to experience the fantasy world of their favourite comic book characters from the Amar Chitra Katha and the likes of Batman, Superman, Iron Man, Hulk, Nagraj, Avengers at an exhibition organised in Bangalore next week.
The three-day exhibition from September 12-14 is the first Pop culture event organised post the joint venture announced today between Comic Con India and Reed Exhibitions. Visitors can lay their hands on merchandise related to these popular characters, among others.
Pop culture relates to modern popular culture transmitted via the mass media and aimed particularly at younger people. It comprises segments like publishing, television, films, gaming, merchandise, toys and music.

Post the tie-up, Comic Con will work closely with the ReedPOP division of Reed Exhibitions, the largest producer of pop culture events in the world. Comic Con India is the only Indian company in the Pop culture space.
"We have entered into this strategic tie-up for us to take the next step and create world-class shows. We will be able to work with the Reed network and bring in a lot more companies. We are expecting 30,000-35,000 visitors in the September show," Comic Con India Founder Jatin Varma told PTI.
ReedPOP is a 100 per cent subsidiary of Reeds Exhibitions, part of the FTSE listed Reed Elsevier Group.

"Globally, we have been running world's biggest Pop culture shows in the US, Europe, Australia and Asia. We are trying to consolidate our India business here," Michael Mandl, CEO, Reed Exhibitions India said.
The exhibition is being held at the White Pocket Convention Centre in Bangalore. The ticket is priced at Rs 300 per day. However, online buyers can avail discount and buy tickets at Rs 250 per day. Besides, a limited number of VIP tickets are available for Rs 650. The VIP tickets provide access to all three days of the exhibition and buyers also get goodies like discount coupons, etc.