It is the latest incident to fuel growing unease in Hong Kong over the erosion of freedoms in the city, with fears that the four individuals have been detained by Chinese authorities.
Gui Minhai, a Swedish national and co-owner of the Mighty Current publishing company, failed to return from a holiday in Thailand in October, local media reported.
The publishing company's general manager Lui Bo, an employee Cheung Jiping and bookstore manager Lam Wing-kei are also reportedly missing after disappearing in southern China last month.
"I think (it has happened) probably because of publishing matters... Political books banned on the mainland," Lee said.
He added that Gui's wife had received a call from her husband on Tuesday asking her "not to go to Thailand", where it is reported he has a holiday home.
"There seems to be a concerted effort from the mainland authorities to prevent Chinese political books from travelling from Hong Kong to China -- we are concerned about that and the fact the disappearance may be somewhat related," said Maya Wang, China researcher for Human Rights Watch.
In May 2014 Yao, then 73, was sentenced to 10 years in jail for smuggling by a Chinese court.
HRW's Wang also raised concern after rights groups said Thai authorities had deported dissidents back to China, although it is unclear if they played any role in Gui's case.
Amnesty International's China researcher William Nee said the publishers' case was "very worrying" for freedom of expression in Hong Kong.
When asked if it was investigating, Hong Kong's immigration department told AFP it had "received a request for assistance regarding a suspected missing Hong Kong resident and rendered practical assistance according to the wish of the family members", without giving further details.
"On November 5, a 59-year-old female surnamed Cheng reported to police that she was unable to contact her husband, 59, surnamed Lam," Hong Kong police told AFP.
Cheng later told police she had resumed communications with her husband, the spokeswoman said.
Hong Kong is semi-autonomous after being handed back to China by Britain in 1997 and enjoys the right to freedom of the press and publication, but there are fears those freedoms are under threat.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
