"Keeping in mind the livelihood of lakhs of people in the Tamil film industry, I sincerely request the TN GOVT to seriously consider our plea," the actor said in a tweet as the the strike by exhibitors entered its third day.
Rajinikanth is currently in the US for a "regular health checkup".
The 66-year-old actor, who was shooting for his upcoming film "Kaala Karikalan", left for the US on June 29.
Senior officials of the Tamil film producers council, South Indian Artistes Association along with theatre owners and distributors, who met Chief Minister K Palaniswami on Monday, decided to continue their protest, as the meeting did not yield any positive result.
The issue also echoed in the ongoing Assembly session yesterday with opposition parties DMK and Congress raising it. Municipal Administration Minister S P Velumani told members that the government would give due consideration to problems of all sections of people.
Association members had also met Finance Minister D Jayakumar who assured them that the government was with them and the matter required a decision at the policy level.
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