The 38-year-old footballer, who is married to singer-fashion designer Victoria Beckham, flaunted his toned abs in an advertisement for his new men's fragrance, David Beckham Classic, reported the New York Times.
"I like to think that I've got my own distinct look, which reflects who I am. My new fragrance, Classic, is an expression of my style - it's a modern, masculine scent which I hope will appeal to everybody," he said.
The advertising campaign is just as fashion focused, with the TV ad telling the story of Beckham going for a suit fitting. The perfume will go on sale from July 31.
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