Actor Deepika Padukone is at the centre of a social media storm after she was slammed for a TikTok video, where she challenges an influencer to recreate her acid attack survivor 'look' from her latest film "Chhapaak".
The TikTok challenge thrown by the 34-year-old actor was called "insensitive", "crass" and the "worst kind of a promotion".
In a 39-second video that went viral on social media on Saturday, Deepika is seen asking make-up artiste Faby to recreate her "three favourite looks" from her films.
Faby recreates the actor's looks from her 2007 debut "Om Shanti Om" and 2015's "Piku".
However, her attempt at recreating the actor's 'look' from "Chhapaak", in which Deepika plays Malti, an acid attack survivor, was criticised on social media.
Directed by Meghna Gulzar, the film is based on the life of acid attack survivor-activist Laxmi Agarwal and released on January 10.
Many called out the actor for trivialising the trauma of an acid attack survivor by categorising the part as a mere 'look' and even questioned her intention behind taking up the part.
"I'm appalled at Deepika Padukone's Tiktok challenge on the 'Chhapaak' acid survivor 'look'. It is like making a movie on the Holocaust and tattooing numbers on your hand as promotion," a user wrote on Twitter.
Another said, "This is really disrespectful to acid attack victims, @deepikapadukone. How disgustingly low are you going to stoop to promote yourself?"
"So 'Acid Attacked Face' has now become challenge now. This is the worst kind of a promotion by @deepikapadukone. Shame on you."
One person posted, "The problem with Deepika Padukone endorsing a makeup challenge on Chhapak is that she treated it as one of her 'looks' and dismissed the entire trauma behind it. She proved that it was merely makeup for her & she clearly doesn't understand the depth of what survivors go through. (sic)"
A user said, "So much I want to say about #Chapaak First off that atrocious video '3 looks of Deepika's from 3 of her movies. 'Acid attack victim' is not 'a look'."
Another Twitter user said, "OMG! I have no words, so end of the day it was all just a makeup for her. Disgusting and sad... beauty without brains. Can't help. These celebrities will never understand. Fake people."
Disclaimer: No Business Standard Journalist was involved in creation of this content
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