Diadeis Alia to expand India operations

Pre-media agency Diadeis Alia is ramping up operations in India with plans to double its head count at its production centres while earmarking an investment of a million dollar in the coming months.
The firm is looking to expand its service offering beyond the FMCG sector and tap new areas like automobiles, financial institutions and telecom.
"In India Diadeis Alia's focus for this year is to modernise and grow the existing centres. We expect to double our production head count in the next 3-4 month," Diadeis Alia Managing Director Sethunath P told PTI.
While he did not share the exact headcount in the Indian centres, he said "there are several technology additions envisaged for this year. We expect to invest a minimum of USD one million in the coming few months."

Premedia firms provide services and solutions to manage and organise content for marketing, publishing and printing purposes to their clients.
Diadeis Alia has two production centres in India with annual capacity of over 60,000 artworks. It presently employs 140 across Asia.

Earlier this year, Paris headquartered Diadeis had acquired controlling stake in Alia, which focuses on FMCG sector along with its overseas assets in Dubai, Durban and Singapore. Alia's business across Asia & Africa was acquired by Diadeis.
Sethunath said after the acquisition that the idea was to expand the clientele in other sectors.
"While FMCG still remain the primary focus, in the coming years we will be also focusing on other sectors where graphic content is heavy and complex," he said.

Extending premedia services to automobiles, financial institutions and telecom will bring a lot of opportunities for Diadies Alia and a strong benefits to these clients, Sethunath added.
"This needs few internal developments and solution creation and we expect to attend to this during the year," he said.
Diadeis, which had a turnover of USD 30 million in 2013, is expecting to double the turnover in the next two years, according to Sethunath.