Direct sellers need code of conduct and redressal system

The government, which is in the process of drafting guidelines for direct sellers, today said that stakeholders and the industry association put in place a code of conduct and a consumer grievance redressal system.
Approving the final draft will take time as the government is consulting various agencies and stakeholders, Joint Secretary, Ministry of Consumer Affairs, Manoj Parida said.
"Government will make the guidelines... It is our responsibility and and we will do it. But the government has its own restrained speed as we have several stakeholders," Parida said at a conference organised by Indian Direct Selling Association (IDSA).
"Meanwhile, what do you do. Till that time, you should take charge. Have your code of conduct and grievance redressal mechanism and advertise it," he said.

IDSA needs to ensure that the message reaches the masses, he added.
Parida said the government recognises the potential of the direct selling sector. It has bridged the gap between the manufacturer and the end consumer by providing goods at lesser price at door step.

It is also adding Rs 900 crore to the exchequer as tax, employing around 5 million people and especially women, he said, adding that there is no reason as to why the government should not recognise the contribution.
However, some confusions have lead to a situation where the message is lost, Parida said.
"There is a requirement to separate ponzi schemes, multi- level marketing from direct selling," he added.

IDSA Chairman Amarnath Gupta said that the non-store retail industry would have to take steps to ensure that its customers are satisfied by the services.