DishTV launches 'HD for all initiative' for its subscribers

It has launched new HD set top box DishNXT HD, which aims to eliminate the SD- HD divide

Image
Press Trust of India Mumbai
Last Updated : Sep 24 2017 | 3:27 PM IST
As part of its festive season offering, direct-to-home operator DishTV today said it has launched 'HD for all initiative' that will give access to popular HD channels to its subscribers.

It has launched new HD set top box DishNXT HD, which aims to eliminate the SD- HD divide.

"HD space has been fast evolving, making significant in-roads into Indian households. With a sharp focus on HD, this move aims at bridging the gap between the SD and HD subscribers," DishTV Group Chief Executive Officer Anil Dua said.

Also Read

"This launch of HD for all initiative and also the new DishNXT HD set top box will lead to a rapid rise in HD consumption. It will also encourage subsequent upgradation to full HD experience, thereby expanding overall HD viewership and boosting our revenues," he added.

At present, there are estimated 12.8 million HD households in the country.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Sep 24 2017 | 3:27 PM IST

Next Story