DNA Entertainment Networks invests Rs 4 cr in eco tourism start-up B:Live

DNA Entertainment Networks Pvt Ltd on Friday said it has invested Rs 4 crore in experiential eco tourism startup 'B:Live' to help the latter expand its presence in India and strengthen its technology platform.

B:Live had raised Rs 1 crore earlier this year as seed capital fund which was led by Goa-based Dempo Group Chairman Shrinivas V Dempo and Vimson Group Chairman and Managing Director Shivanand V Salgaocar.

It works closely with multiple state governments to encourage early adoption of electric vehicles (EVs) across all tourist destinations in India and plans to bring curated experiences powered by EVs.

DNA has made a strategic investment in B:Live to help build unique travel experiences led by innovation and technology, the company said in a statement.

Speaking about the investment, DNA Networks Chairman and Managing Director T Venkat Vardhan said, "Experiential tourism industry is growing more than 100 per cent year on year. While electric vehicles are the future of mobility. The company has pioneered the way for experiential eco tourism initiatives in India with an exemplary business model which is poised for growth."