His critics say the former computer software mogul is torn between his slogans that cater to both liberal and conservative voters.
Opinion surveys see Ahn as coming in second in Tuesday's vote to Moon Jae-jin, who seems to be capitalising on conservative disarray following the ouster of former President Park Geun-hye, who was jailed in March on corruption charges.
However, South Korean elections can be tricky to predict because the electorate is deeply split along ideological lines. Surveys have suggested Ahn was attracting conservative voters disappointed by Park but who continue to dislike Moon, who calls for engagement with belligerent North Korea.
Ahn wants to curb the excess of the "chaebol," referring to a privileged group of family-owned conglomerates such as Samsung and Hyundai, which have been criticised for bribing politicians for business favors and unfairly crushing smaller companies in competition.
Ahn's ideas include strengthening the powers of the country's fair trade watchdog so that it could break up companies with excessive market shares.
Ahn's stance on North Korea has often caused confusion as he tries to please both conservatives and his many supporters in the southwest Jeolla region, who have traditionally supported rapprochement with the North.
After initially opposing the move, Ahn flip-flopped to support a decision by Washington and Seoul to deploy an advanced US missile defense system called Terminal High- Altitude Area Defense system, or THAAD, to cope with North Korean threats. This has drawn criticism from some members of his own party who oppose the deployment over fears of worsened relations with China, which sees the system as a security threat.
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