Designer duo Gauri & Nainika believe the concept of power dressing has been associated with women to aid empowerment but going ahead fashion cannot be bound into the binaries of gender.
Nainika Karan, who along with Gauri will bring down the curtains at the Lakme Fashion Week Winter/Festive 2019 as Grand Finale designers, said fashion industry is witnessing some interesting experimentation.
"Women have traditionally been associated with feminine glamour and its about breaking that mold and the conditioning that women would only wear pretty frocks so obviously to emphasise on women empowerment there is something known as power dressing.
"In today age it's a very interesting question in male dressing as well, we see that there is a lot of crossover, there is a hint of femininity and you will see women's wear in androgyny style. I don't think fashion could be gender specific anymore. There are a lot of fashion designers out there who put out designs where we can't tell whether it's for a man or woman, both are wearing them on the ramp," Nainika told PTI in an interview on the sidelines of the LFW.
She also noted how everything boils down to conditioning, where people are made to believe that men and women should dress up in particular way.
"Everyone is breaking that notion. Nowadays we see everyone on the ramp. Women of all colours, gender and size. That's the spirit of the moment which needs to be captured and brought to the runway and we absolutely love it."
"If you're doing Indian wear or bridal wear its given that the market is going to be in India, there is enough for a designer to become big."
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
