Till last week, FCA India, which last month introduced its maiden two models of Jeep (Wrangler & Grand Cherokee), was calling this new SUV with a code name of 'C-SUV'.
With Compass, which according to sources is likely to be priced below Rs 25 lakh, FCA is planning to take on the price-sensitive mid-market SUV segment.
It will be pitted against the BMW X1, Hyundai Tucson, Honda CR-V, Toyota Fortuner, Ford Endeavour, Chevrolet Trailblazer and Audi Q3.
Flynn refused to comment on the price of Compass but had said that it would be priced competitive.
The USD 280-million Ranjangaon plant has an annual capacity of 1,60,000 units, which at present is being used by Fiat, he added.
The company unveiled Compass in Brazil last week and will be showcased at the forthcoming Los Angeles Auto show as well for the North American market.
Due to the heavy customs duty, which varies from 130 to 180 per cent, the legendary Jeep Wrangler is priced at Rs 71.59 lakh, while the 6.4 litre Jeep Grand Cherokee in petrol version is priced at Rs 93.64 lakh and going up to Rs 1.12 crore, while its 3-litre, 8-speed diesel engine version comes at Rs 93.64 lakh.
Flynn termed the customer response to the Grand Cherokee and Wrangler as tremendous.
"Both models have given us a great head start here, as we anticipated," he said, adding in the run-up to the Compass launch, the company will "open 10 dealerships in nine cities by the end of 2016 and will have more dealerships in next year as our business moves into the new phase of growth".
On the projected market share the company is looking at,
he said "by adding Compass to our portfolio, we hope to have significant presence in the market going forward," but did not quantify it.
The history of the iconic Jeep from Chrysler goes back 75 years. The American Chrystle incidentally is also the inventor the SUVs in the world.
Earlier Flynn had told
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