Fearful but Informed - An Implicit Study on the Perception of Coronavirus in India by eye square

/ -- eye square, a global leader in human experience research, wanted to better understand the emotional landscape in India with regards to the Coronavirus pandemic. They conducted an online panel study with 300 participants across India from March 20-April 2, 2020. The data were collected through a combination of implicit measurement (reaction time measurement with 38 attributes) and explicit questions.

India was one of the countries that set up a nationwide lockdown at the end of March. In the second most populated country in the world, which also contains some of the most densely populated cities, the movement was rapid and expansive. This was put into practice with the intention of preventing the catastrophic case estimates released in the run-up to Prime Minister Narendra Modi's lockdown declaration when the national case count was still below 600.

Overall, participants in India have shown a strong emotional reaction to the Coronavirus pandemic, with particularly high responses to 'danger' (79%), 'India' (78%), and 'problem' (78%). On the other hand, values for 'indifferent' (58%) and 'exaggerated' (50%) are also high compared to other countries tested (USA and Germany); 'trust' (59%), 'knowledge' (69%), and 'clarity' (65%) are also comparatively high, indicating that while the seriousness of the pandemic has been registered in India, there is also an understanding that a clear solution and path forward exists.

Perhaps the most telling comparison is between the results in India and those of the second wave research in Germany. The results were recorded at roughly the same time (India: March 31-April 2; Germany 2: March 30-31). With participants reacting roughly one week after nationwide lockdowns in both countries, the higher Indian ratings for more positive attributes suggest a greater sense of security, clarity, and general indifference in India compared to Germany.

Heightened EXPLICIT concerns about economy and health despite feeling well informed
Stronger IMPLICIT reaction: Elderly, those with increased media consumption
Enhanced IMPLICIT association with 'community'; Communicators feel obligation and 'responsibility'
How does the emotional reaction in India compare to that in other countries?
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https://www.eye-square.com/en/india-corona-study-download/
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