Fertile environment for women entrepreneurs in India: Study

The finding is part of Dell Women's Global Entrepreneurship Study conducted across 450 women entrepreneurs from US, UK and India commissioned by Dell.

It reveals that 71 per cent of woman entrepreneurs in India have a branding in market for their businesses and eight in every 10 woman entrepreneurs are hiring which indicates an expansion spree in their individual businesses as well as increase in employment opportunities too.

"When I started my business I didn't even know how to write a business proposal for getting a loan sanctioned. But I was born to be a businesswoman and hence I could reach this stage without looking back," says Rita Singh, MESCO Steel Group who has been awarded the "Best Woman Entrepreneur of the decade" by FICCI.

Another entrepreneur Ishita Swarup, who owns a shopping portal 99 labels says, "Women have become more experimental and are slowly shedding their inhibitions of taking risk. I frequently meet women who want to start something of their own but are afraid of taking the plunge and always advise them to just make a plan and hit the market. Over thinking should be kept for handling crisis if there are any."

Early results show tremendous optimism on part of women in business in India. The study found that women entrepreneurs in India expect 90 per cent growth in their business over period of five years compared to 24 per cent and 50 per cent growth in business expected by entrepreneurs in the UK and the US respectively. MORE