FIBO to be held in Southeast Asia from 2020

/ -- Next year will see the first FIBO Southeast Asia (FIBO SEA) kicks off. From 24 to 26 September 2020, it will bring together brands, manufacturers, distributors, licensors, intermediaries, buyers and trainers from the Southeast Asia and international fitness industry. Hosting the event will be the megacity, Singapore, the international finance centre and one of the world's most visited cities.

"As a global brand, we provide access to the most dynamic and important fitness markets worldwide," says Hans-Joachim Erbel, CEO of Reed Exhibitions Deutschland GmbH, the organiser of FIBO in Germany, and adds: "Southeast Asia is one of the fastest growing region in our industry and holds a vast potential for our exhibitors. After all, we bring together key markets including Indonesia, Malaysia, Vietnam and Thailand with the metropolis Singapore." The demand for fitness offerings is rising, not least on account of a growing middle class, tourism and a growing health awareness. FIBO SEA is organised by Reed Exhibitions Singapore in collaboration with Reed Exhibitions Deutschland, the organiser of FIBO in Cologne, which will leverage its international network and know-how in the fitness and wellness sector.

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[1] https://www.enterprisesg.gov.sg/overseas-markets/asia-pacific/asean/overview [2] https://www.ey.com/sg/en/industries/financial-services/ey-in-a-slowing-global-economy-how-can-aseans-financial-institutions-drive-growth [3] https://www.channelnewsasia.com/news/asia/asean-countries-among-world-s-outperforming-emerging-economies-10718216 [4] https://www.sgsme.sg/news/fitness-industry-shapes-gyms-and-fitness-studios-are-having-good-run [5]IHRSA Asia-Pacific Health Club Management