Ford has already warned that profits will be down this year as it launches a record 23 vehicles and builds seven plants around the world. It's anticipating 13 weeks of down time up from five in 2013 at its two US pickup truck plants to prepare for the launch of a new aluminum-clad F-150. And instability in South America and price competition in the US are constant threats.
"This is sort of a preparation year, as we consolidate the gains of the past and prepare for even stronger growth in the future," Ford's Chief Financial Officer Bob Shanks told reporters today.
Full-year revenue rose 10 per cent to USD 146.9 billion.
Dearborn, Michigan-based Ford posted record pretax profits in North America and Asia. Full-year North American profits were up 5 per cent to USD 8.8 billion, thanks in part to big demand for Ford pickups as the US economy improved. Ford was the only major automaker to see a double-digit US sales gain, at 11.7 per cent.
Unionised workers at Ford, GM and Chrysler all agreed in 2011 to take profit-sharing over pay raises. The checks at Ford will be the highest in the industry.
Ford also grew at a fast clip in Asia. Its sales jumped 49 per cent to more than 935,000 in China thanks to new vehicles like the EcoSport and Kuga SUVs. Ford earned a record USD 415 million in its Asia Pacific and Africa region last year.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
