From a Blog to a Media House Reaching Millions, Metrosaga has Already Created its Niche in the Market

/ -- India is seeing a shift in content consumption. The trend has shifted from newspapers to TV and now, most recently and the most popular way of getting news or information is through social media channels or more widely - The Internet. With the changing tides in consumption, the format of news is also seeing a rapid change. Short, brief and crisp news is now preferred over long stories. As people get busier, the news content needs to get crispier.

In this context, inevitably the Indian social media space looks crowded with the number of meme and entertainment pages. However, there are a few platforms that are striving to create meaningful content with consistency and authenticity intact. One such platform is Metrosaga, a Bengaluru-based media and entertainment company.

Metrosaga - Stories Of Your City
Speaking about the initial days of Metrosaga, Shrinag, founder and editor-in-chief, says, "I used to read articles in platforms like ScoopWhoop, BuzzFeed who largely focus on Delhi-Mumbai. I thought why shouldn't I start something like that for my city, Bengaluru. With the same intent, I started writing articles in categories like food, travel, and news. In the first three months, the blog saw a readership of over 1 Million, which gave me the confidence to expand it to a new scale, and new categories."
Shri Nag remembers, "I had no media budget, no tech wizardry, and no revenue stream. Stories started going viral, from day one. I was confident about MetroSaga's growth but it took time to convince my chief strategist, Pramod Hegde, who is also the founder of Bro4u.com to come in and help scale MetroSaga to its next phase."
Metrosaga - Beyond Bengaluru And Vision
Sharing about the company's vision, Shrinag adds, "Very soon, we are planning to go vernacular, producing content in all major Indian languages like Hindi, Tamil, Telugu, and more. In the next five years, the vision is to become a larger news and entertainment solution in India."
Reach & Competition