Gionee launches ELIFE S5.5 for Rs 22,999

Chinese handset maker Gionee today announced the availability of Elife S5.5 in the Indian market for Rs 29,999.
The device, which Gionee claims is the 'world's slimmest phone', can be booked online through the company's website, Gionee said in a statement.
The company has also started rolling out the smartphone across retail stores across the country.
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Pitney Bowes partners SAP for geospatial, location soln * Pitney Bowes today said it has partnered SAP to develop next generation geospatial and location intelligence solutions using the SAP HANA platform.
As part of the agreement, Pitney Bowes will develop and market new Business Intelligence (BI) and mobile solutions that run on SAP HANA and market these solutions in priority markets, industries and geographies, the companies said in a statement.

By combining the power of location intelligence and the agility and simplification that SAP HANA delivers, Pitney Bowes will offer customers real-time access to data that is designed to enable strategic and informed decision making.

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Facebook partners Emerson for designing data centre in Sweden * Emerson Network Power today said it is working with social networking giant Facebook to design and deploy its second data center building in Lulea, Sweden.
Lulea 2 will be the pilot for Facebook's new 'rapid deployment data center' (RDDC), which was designed and developed in collaboration with Emerson Network Power's data center design team. It said in a statement.

Facebook's RDDC incorporates a number of modular design elements, including pre-fabricated materials and on-site assembly, to enable an increase in the speed of deployment and reduction in material use.
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PepsiCo intensifies consumer engagement initiatives around IPL * Beverages and snacks major PepsiCo India, the title sponsor of the ongoing IPL, is intensifying its consumer engagement initiatives around the T20 league.
The firm is conducting a dance competition with a total prize money of Rs 21 lakh for the top three in South India under its 7UP brand, which is the 'official refresher' for Royal Challengers Bangalore (RCB) and Chennai Super Kings (CSK).

It has also initiated an award for Emerging Player of the tournament with a cash reward of Rs 10 lakh.
"This year our intent is to engage with customers in a in a deep and meaningful manner," PepsiCo India Senior Director Marketing (Social Beverages) Ruchira Jaitly said.
As part of its customer engagement programme, the company is taking over 600 dance participants from 98 teams to watch the IPL matches in Bangalore on May 11 and to Chennai on May 18.