Unattractive people, on the other hand, are seen as unattractive even if they smile broadly at life, because the underlying structure of the face is what others recognise, not the expression, UK researchers found.
However, expressions can still make a small difference as a signal of whether someone is worth pursuing as a mate.
Dr Ed Morrison, of the Department of Psychology at the University of Portsmouth, wanted to study whether attractiveness was more to do with what you've got or with what you do with it.
This is the first study to compare the attractiveness of different expressions on the same face with variation between faces.
"The hard tissues of the face are unchangeable and it seems people, both men and women, can tell if the underlying structure of the face is attractive or not no matter what expression a person has on their face," Morrison said.
"Evolutionary theory has long suggested facial attractiveness is one of the key cues of someone's biological quality and that humans prefer an attractive face when choosing a mate," Morrison said in a statement.
Surprisingly, happy expressions were no more attractive than neutral expressions.
"People do make decisions about the attractiveness of others based on their facial expression, but this has less to do with deciding if they attractive and much more to do with deciding if someone is worth pursuing as a mate," Morrison said.
"For example, disgust or contempt are a clear signal to not pursue, while smiling or neutral expressions are likely to mean mating effort will be rewarded," he said.
Both men and women rated attractiveness of each face relatively equally indicating the sex of the model and the sex of the person rating them played no part in their decision.
"Our findings are consistent with the idea men and women see attractiveness in the same way. This is probably because people have to be able to evaluate the attractiveness of the opposite sex as potential mates and the attractiveness of people of the same sex as competitors," Morrison said.
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