The California technology titan will pull the plug on 10-year-old Orkut at the end of September.
"Over the past decade, YouTube, Blogger and Google+ have taken off," Google engineering director Paul Golgher said in a blog post.
"Because the growth of these communities has outpaced Orkut's growth, we've decided to bid Orkut farewell."
Orkut was the result of a "20 per cent project" in which Google workers got to spend a fifth of their time on ideas not necessarily related to their job responsibilities.
Google launched its Google+ social network in 2011 and has been slowly weaving it into other services.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
