Pawan Munjal, the company's CEO, said, "Football is not just the world's most popular game, it has today become a phenomenon sweeping across continents. Like every other part of the world, India is also in the grip of this magic called football as millions of youngsters across the country are taking to the game with enthusiasm.
"Having been the title sponsor of the Hero Indian Super League, we are now taking the next logical step of becoming the title sponsor of the much-followed Federation Cup and the I-League."
"I am sure that this collaboration will help Indian Football scale new heights in the days to come.
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