Hinduja Ventures gets govt nod to provide HITS cable system

Hinduja Ventures Ltd has received government's permission for providing cable TV services through Headend-In-The-Sky (HITS) system.
"Grant Investrade Limited, a wholly-owned subsidiary of the company has been granted the permission for providing HITS (Headend-In-The-Sky) services by the Ministry of Information and Broadcasting," Hinduja Ventures Ltd (HVL) said in a filing with the BSE.
HVL had last week said it would invest Rs 300 crore in its subsidiary IndusInd Media and Communications as part of the restructuring of its media vertical.
The company is aiming to grab the opportunities created by the digitisation move of the government in Phase III and IV which is expected to cover all municipal areas and rural parts of the country.

The government has already implemented Phase I and II under which metro cities of Delhi, Mumbai, Kolkata and Chennai were covered while the second leg targeted digitisation of cable TV services in 38 cities.
The company had also said it would invest up to Rs 2 crore in Grant Investrade, which would look after the HITS project.
HITS is a mode of delivering channels through a satellite multiplex service that enables customers to pick and choose channels.
Under this regime, an operator receives all the pay channels at one centralised location in the country and there they are decoded and re-encrypted and then again uplinked to a satellite. The MSO (multiple-system operator) at different parts of the country downlinks and distributes it.