"How beautiful is Kashmir...How lovely the ppl & silences that can only be Nature's voice. Feel blessed to be here in the land of sufis (sic)," Shah Rukh wrote on microblogging site Twitter.
SRK quoted Persian poet Rumi to describe his impressions of the Valley.
"Rumi time...'Who could be so lucky? Who comes to a lake for water and sees the reflection of moon.' So apt for Kashmir."
The 46-year-old actor reached Pahalgam yesterday for a week-long shoot for the film after completing a schedule in Ladakh.
While Shah Rukh is enjoying his stay in Kashmir, hundreds of his fans had to return disappointed as stringent security arrangements stopped them from getting close to the star in the south Kashmir Pahalgam tourist resort.
A large posse of police and paramilitary forces have been deployed around the Aru area in Pahalgam for his security.
But such is his popularity that a large number of fans, especially youngsters, are reaching Pahalgam to get a glimpse of their favourite actor though without success.
The untitled romance, which is slated for a Diwali release, marks Yash Chopra's return to the Valley after three decades.
Chopra last captured the Valley on-screen in Amitabh-Rakhee starrer 'Kabhie Kabhie' in 1976. He replaced Kashmir with Swiss Alps for his later films after the eruption of militancy in 1990.
SRK plays an Army bomb disposal expert Samar in the film, also starring Katrina Kaif and Anushka Sharma.
Chopra, his son Aditya, Anushka and over 100 crew members are in Pahalgam for the shooting.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
